How to opt-out of acxiom data collection

Acxiom is a marketing technology and services company that collects data for their marketing clients so that they may advertise to tailored audiences. This is accomplished by gathering personal information about education, family, income, mortgage, interests, etc. If you would like to prevent Acxiom from giving marketers your data, you can opt-out online. The opt-out form can be found at https://isapps.acxiom.com/optout/optout.aspx

Some important things to note: Opting out of Acxiom's data collection will not prevent you from receiving all marketing materials; it will only prevent marketers from accessing your personal information. That being said, some find it preferable having marketing offers tailored to their interests and therefore are better off not opting out of Acxiom. If you have further questions about which option is best for you, contact an Acxiom consumer advocate by emailing consumeradvo@acxiom.com

If you chose not to opt out, it is possible to view the information Acxiom has gathered from you. First, go to https://aboutthedata.com/ . Once on the homepage, scroll to the bottom and select "click here" next to "see and edit marketing data about you". You must register to access the information but the site shows everything Acxiom has collected about you and allows you to edit this data if you so desire.